Antlers Apartments approached Prismatic about rebranding their community, including new name concepts, logo, voice, and social media branding. In the end they selected the name Verna, from the word “vernal” for spring and of Latin origin meaning "spring green" which connected with the expansive trees on the property and the dawn of a new day.
With the idea of spring and green in mind, we developed a logo concept that also alluded to it's former name and the Deerwood Park area at large.
