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Self Promotional Set
Personal self promotional set designed with a chocolate and sweets theme, featuring hand assembled resume, business card, letterhead, promotional piece, and additional items. As part of the required curriculum at Valencia Community College, the students have to make themselves a self promotional set during Portfolio Review. At a minimum this consists of business card, letterhead, resume, and some sort of promotional send ahead/leave behind item. After creating my monogram, I purchased an custom embosser, which I used throughout the entire project. All the pieces were printed then hand cut and assembled by me. There are business cards, letterhead w/ coordinating envelopes, resume, thank you card, send-ahead mini portfolio, and a promotional tin of custom M&M's. This project won both a Gold and Silver Local ADDY, as well as a Gold Special Judges ADDY & 1 District Silver ADDY.
Perfect bound, multi-page brochure for General Electric, featuring custom die cuts. 2009 District Student Gold ADDY Award and 2009 Local Student Silver ADDY Award.
2013 Arts Preview Feature | Orlando Magazine
Editorial feature for Orlando Magazine October 2013 issue about preview for the upcoming arts season.
Rainbows & Unicorns Baby Shower
Unapologetically colorful and fruity, this baby shower featured a definitive rainbow theme... the decor was rainbows, the food was rainbows... and there were unicorn elements wherever possible. Thankfully, Oriental Trading Company had a unicorn party line (plates, cups, dangly things) to help bring it all together.
Shops We Love | Orlando Magazine
Shops We Love editorial layout from the December 2015 issue of Orlando Magazine.
Various illustrations and branding materials for Treefrog Cinegraphix, including logo, business cards, letterhead, character illustrations, and more.
Posters designed for Target/Red Cross benefit for Hurricane Katrina victims.
Lush Handmade Cosmetics
Rebranding campaign for Lush Cosmetics, featuring logo, letterhead, envelope, business card, style guide, product packaging, billboard, and direct mail piece. The objective of this project was to take a pre-existing company and create a new look for their brand. The specific pieces we needed to create were a logo, corporate identity materials, outdoor advertising, a direct mail piece, and a company style guide. Additionally, I chose to create product packaging, as the look of their products would be central to solidifying the new brand.
A collection of miscellaneous illustrations, created with both traditional or digital methods.
2009 ADDY Winner's Book
Winners booklet designed for the 2009 Orlando ADDY Awards. As a member of the American Advertising Federation (AAF), I get the opportunity to work on the ADDY committee. In 2009, my business partner and I undertook creating the winner's book for our local chapters' awards ceremony. The overall design and direction of the book was my responsibility. This 60+ page book is full of winners' images, advertisements, and lots of additional content. The theme of the ADDY's that year was "Much Ado About Advertising", and prominently featured Shakespearean elements. The covers featured a custom, gold wax seal of the ADDY "A" placed over a cut, red satin ribbon.