![](https://cdn.myportfolio.com/69d6e210d5b601e5b2fca20e239416c5/842953c6f5e1395c09fff505_rw_600.jpg?h=ae68add0a254b8fc8c7b85eb0112a072)
The original look of Lush Cosmetics. Image © Lush Cosmetics.
![](https://cdn.myportfolio.com/69d6e210d5b601e5b2fca20e239416c5/17726bfa8d0b4dced187d3bc_rw_600.jpg?h=9f1cdf854964186d0af988d3b6c7e65f)
New logo... completely different feel and approach.
![](https://cdn.myportfolio.com/69d6e210d5b601e5b2fca20e239416c5/b4a6e46f3d81cdb1275b7ca0_rw_600.jpg?h=d18523bf61f37c580554d6db6d0ca3f0)
Print collateral. Letterhead, envelope, business card, and style guide.
![](https://cdn.myportfolio.com/69d6e210d5b601e5b2fca20e239416c5/01386bf646d341bdfbd5f11c_rw_600.jpg?h=43a65f6fe325682bdaaecfeac2979c72)
Die cut, doublesided letterhead.
![](https://cdn.myportfolio.com/69d6e210d5b601e5b2fca20e239416c5/3238bd701f86ba3a80588768_rw_600.jpg?h=dad23ef75367984c5ffd4ace149cf516)
Envelope with liner.
![](https://cdn.myportfolio.com/69d6e210d5b601e5b2fca20e239416c5/276efb171177313826888ede_rw_600.jpg?h=cc6046155ebbd932652025dd516eabd6)
Close up of envelope.
![](https://cdn.myportfolio.com/69d6e210d5b601e5b2fca20e239416c5/54b5e68342a44ef8bfa0087e_rw_600.jpg?h=2751d1b0832ef8c150d93d29fdd0362b)
Double sided, die cut business card.
![](https://cdn.myportfolio.com/69d6e210d5b601e5b2fca20e239416c5/8274427d68d21a073a7ec1ca_rw_600.jpg?h=f494e984634154627c86a4e08dc4c42b)
Back of die cut, double sided business card.
![](https://cdn.myportfolio.com/69d6e210d5b601e5b2fca20e239416c5/6606953e7fbe62a4feff022b_rw_600.jpg?h=ae1e71cd42b01c17c6a49a4525a3cfdb)
Style guide. Multi-page booklet featuring hidden side stitching and die cut flap.
![](https://cdn.myportfolio.com/69d6e210d5b601e5b2fca20e239416c5/6d8620f7cd9c1167e6f5bd19_rw_600.jpg?h=d8f64bb3cf0b4235045c575919272271)
Close up of die cut flap.
![](https://cdn.myportfolio.com/69d6e210d5b601e5b2fca20e239416c5/14f6d5ff014e7894e2da653b_rw_600.jpg?h=d3b54300edbf7c3d2a286e7c84b7d9a1)
Close up of die cut flap opened. Sealed with velcro.
![](https://cdn.myportfolio.com/69d6e210d5b601e5b2fca20e239416c5/769c5f764e693aba22926a58_rw_600.jpg?h=91bbc7ad975928f4ec9f0ee9633f0a12)
Close up of interior pages, detailing the do's and don'ts of using the Lush logo.
![](https://cdn.myportfolio.com/69d6e210d5b601e5b2fca20e239416c5/de6c4d720c1ba0e23af48dfe_rw_600.jpg?h=a32732d610b96c444ffb78607d0881e7)
Section title pages printed on vellum.
![](https://cdn.myportfolio.com/69d6e210d5b601e5b2fca20e239416c5/d70d1395c45bd632e368e57b_rw_600.jpg?h=50efd52bd6fef35428125aa1ff6eeb5c)
BIllboard concept indicating that their products are made by hand.
![](https://cdn.myportfolio.com/69d6e210d5b601e5b2fca20e239416c5/6c6afdd20d1f73aea056bd21_rw_600.jpg?h=eb26144372d878740f89b5f2102e1b34)
Interactive direct mail piece for their event "The Naked Truth".
![](https://cdn.myportfolio.com/69d6e210d5b601e5b2fca20e239416c5/6d369aacd7e6db562f3c46a4_rw_600.jpg?h=25b81eec806bfd9d9a5856c052368a89)
Interactive direct mail piece for their event "The Naked Truth". When pulled, it gave the illusion that the two model had their clothes removed. This is a real event where the store clerks walk around in nothing but their aprons.
![](https://cdn.myportfolio.com/69d6e210d5b601e5b2fca20e239416c5/db6cdf411ffca93e5f19fec9_rw_600.jpg?h=b72d1a1989685087da620e7205409020)
Product packaging, kept minimal to stick to their company standards.
![](https://cdn.myportfolio.com/69d6e210d5b601e5b2fca20e239416c5/0d1a36a187b5acea14b6a6de_rw_600.jpg?h=e2d06f9524237a8dddd1fc3980b644fe)
Product packaging included bottle label, circular container labels, and die cut hang tags.
![](https://cdn.myportfolio.com/69d6e210d5b601e5b2fca20e239416c5/02a9e50159d53e8f844b2ac7_rw_600.jpg?h=9ae673f20d5c2b27e1cc74e17c4086fb)
Another shot of of some of the products, featuring an additional orange circular label design. Bath bombs and soaps were placed into cellophane bags and tied with a corresponding hang tag.
![](https://cdn.myportfolio.com/69d6e210d5b601e5b2fca20e239416c5/ed36df99371ae2f555803a33_rw_600.jpg?h=809084e34bfafae9bd10d906961107ad)
Close up of hang tag. Each hang tag featured instructions on the back, detailing how to use a specific product.
![](https://cdn.myportfolio.com/69d6e210d5b601e5b2fca20e239416c5/d4dfd48b531408bb3c28b164_rw_600.jpg?h=684e58c98eca4342c07e871794c9cccd)
Flat view of product packaging.