As Art Director of Orlando magazine, I was responsible for overseeing the production of our monthly magazine and supplemental issues for Orlando Wedding and Orlando Home + Garden. The magazine averaged about 136 pages, with some issues topping 200+ pages. The editorial calendar featured themed issues on lifestyle, dining, fashion, and entertainment, and also covered a diverse area of professions, from doctors to lawyers and more.
Below is a small sampling of work done over the course of 5 years, featuring some of my favorite pieces that showcase a range of abilities. Additional examples can be seen in the Publications section.
*This particular issue was published the month I left, but showcase the styles, template, and organization that I implemented.
COVERS
Cover strategy depended on the theme for the issue, but varied in complexity... from outdoor shots, to furry models, to scanning and cutting out 70 years of covers.
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Some of my favorite covers were primarily typographic. Designing a cover purely out of chocolate was a particularly memorable issue early on in my tenure.
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I also love working with other talented individuals. For instance, commissioning a 3D-printed dining awards statue, collaborating with an illustrator to add some flair, or working closely with a food stylist.
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FEATURES + OPENING SPREADS
As Art Director, I designed the main features in addition to the cover. On opening spreads, I always tried to create compelling typography and imagery, sometimes very simple and clean, and other time more playful and ornate.
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I frequently worked with illustrators as well, coordinating the art direction and refining the execution of the final designs.
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Feature articles varied in length, sometimes 20 pages or more, and required a variety of different strategies in order to create a great reading experience. Some stories were more text heavy and narrative-driven, and required a clean grid for easy reading, while breaking up the monotony of text with interesting call-outs, pull quotes, or other bits.
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Many of the features we did consisted of a number of shorter stories, lists and call-outs, which required a more modular and gridded approach to the layout. They were often like a puzzle and I enjoyed the challenging of putting them together.
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DEPARTMENTS + OTHER ARTICLES
The front of book and back of book consisted of a variety of different articles, from short stories to product pages to event and restaurant listings. These sections have gone through a few redesigns over the years, but the templates and overall stylistic approach I created can be seen in this flip-through here.
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