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Domtar Sustainability Campaign
Three piece print campaign for Domtar EarthChoice Paper. Includes 2 double-sided, tear-out print ads and one large format poster. The objective was to find an printed advertisement and recreate it. The original ad for Domtar EarthChoice Paper featured a young boy holding a paper airplane — I decided to take that one step further by creating a more interactive ad campaign. These ads are designed to be perforated tear-outs from a design magazine, like Print or HOW, and the folded along the dotted lines to the shape of a paper airplane. Additionally, I created a poster to promote the campaign as well; the poster won a 2009 Local Silver STUDENT ADDY Award.
Pampering Party Invitation
Custom invitation made for the 2uCollection.com
Lush Handmade Cosmetics
Rebranding campaign for Lush Cosmetics, featuring logo, letterhead, envelope, business card, style guide, product packaging, billboard, and direct mail piece. The objective of this project was to take a pre-existing company and create a new look for their brand. The specific pieces we needed to create were a logo, corporate identity materials, outdoor advertising, a direct mail piece, and a company style guide. Additionally, I chose to create product packaging, as the look of their products would be central to solidifying the new brand.
Rebranding for Unique Option — an events decor company. Features logo redesign, complete corporate identity stationery, catalog, and give-away temporary tattoo.
Orlando City Soccer | Orlando Magazine
Feature design for the start of Orlando City Soccer in Orlando magazine March 2015 issue.
Managed By Rita
Branding and identity design for a freelance social media manager and consultant, playing off of the idea of being a "social butterfly."
Lee Corso Feature | Orlando Magazine
Feature article design about Lee Corso for Orlando Magazine October 2013 issue.
Orlando Magazine: Departments
Collection of editorial layouts for various sections of Orlando Magazine
Gourmet Fete | Orlando Wedding
Art direction, editorial layout and hand lettering done for the 2013 Fall/Winter issue of Orlando Wedding Magazine.
Poe Masquerade & Mystery Invitation
Invitation design for an Edgar Allan Poe-themed Halloween murder mystery party, using an off-white stock with a lasercut black pocket enclosure.