Domtar Sustainability Campaign

Three piece print campaign for Domtar EarthChoice Paper. Includes 2 double-sided, tear-out print ads and one large format poster. The objective was to find an printed advertisement and recreate it. The original ad for Domtar EarthChoice Paper featured a young boy holding a paper airplane — I decided to take that one step further by creating a more interactive ad campaign. These ads are designed to be perforated tear-outs from a design magazine, like Print or HOW, and the folded along the dotted lines to the shape of a paper airplane. Additionally, I created a poster to promote the campaign as well; the poster won a 2009 Local Silver STUDENT ADDY Award.