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Orlando Magazine: Departments
Collection of editorial layouts for various sections of Orlando Magazine
2015 Pets Issue | Orlando Magazine
Art direction and design of the cover and feature for the 2015 Pet Issue of Orlando Magazine, September 2015.
Ha! Photography Blog
Blog and character design for Ha! Photography blog.
Flights of Fancy
Multi-page illustrated brochure advertising custom made hot air balloons, but with an antique, Victorian twist.
Lush Handmade Cosmetics
Rebranding campaign for Lush Cosmetics, featuring logo, letterhead, envelope, business card, style guide, product packaging, billboard, and direct mail piece. The objective of this project was to take a pre-existing company and create a new look for their brand. The specific pieces we needed to create were a logo, corporate identity materials, outdoor advertising, a direct mail piece, and a company style guide. Additionally, I chose to create product packaging, as the look of their products would be central to solidifying the new brand.
Managed By Rita
Branding and identity design for a freelance social media manager and consultant, playing off of the idea of being a "social butterfly."
Domtar Sustainability Campaign
Three piece print campaign for Domtar EarthChoice Paper. Includes 2 double-sided, tear-out print ads and one large format poster. The objective was to find an printed advertisement and recreate it. The original ad for Domtar EarthChoice Paper featured a young boy holding a paper airplane — I decided to take that one step further by creating a more interactive ad campaign. These ads are designed to be perforated tear-outs from a design magazine, like Print or HOW, and the folded along the dotted lines to the shape of a paper airplane. Additionally, I created a poster to promote the campaign as well; the poster won a 2009 Local Silver STUDENT ADDY Award.
Rebranding for Unique Option — an events decor company. Features logo redesign, complete corporate identity stationery, catalog, and give-away temporary tattoo.
Breakfast Cover | Orlando Magazine
Magazine cover breakfast illustration and layout in a cut-paper style, for Orlando Magazine.
Self Promotional Set
Personal self promotional set designed with a chocolate and sweets theme, featuring hand assembled resume, business card, letterhead, promotional piece, and additional items. As part of the required curriculum at Valencia Community College, the students have to make themselves a self promotional set during Portfolio Review. At a minimum this consists of business card, letterhead, resume, and some sort of promotional send ahead/leave behind item. After creating my monogram, I purchased an custom embosser, which I used throughout the entire project. All the pieces were printed then hand cut and assembled by me. There are business cards, letterhead w/ coordinating envelopes, resume, thank you card, send-ahead mini portfolio, and a promotional tin of custom M&M's. This project won both a Gold and Silver Local ADDY, as well as a Gold Special Judges ADDY & 1 District Silver ADDY.