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Self Promotional Set
Personal self promotional set designed with a chocolate and sweets theme, featuring hand assembled resume, business card, letterhead, promotional piece, and additional items. As part of the required curriculum at Valencia Community College, the students have to make themselves a self promotional set during Portfolio Review. At a minimum this consists of business card, letterhead, resume, and some sort of promotional send ahead/leave behind item. After creating my monogram, I purchased an custom embosser, which I used throughout the entire project. All the pieces were printed then hand cut and assembled by me. There are business cards, letterhead w/ coordinating envelopes, resume, thank you card, send-ahead mini portfolio, and a promotional tin of custom M&M's. This project won both a Gold and Silver Local ADDY, as well as a Gold Special Judges ADDY & 1 District Silver ADDY.
Orlando City Soccer | Orlando Magazine
Feature design for the start of Orlando City Soccer in Orlando magazine March 2015 issue.
2009 ADDY Winner's Book
Winners booklet designed for the 2009 Orlando ADDY Awards. As a member of the American Advertising Federation (AAF), I get the opportunity to work on the ADDY committee. In 2009, my business partner and I undertook creating the winner's book for our local chapters' awards ceremony. The overall design and direction of the book was my responsibility. This 60+ page book is full of winners' images, advertisements, and lots of additional content. The theme of the ADDY's that year was "Much Ado About Advertising", and prominently featured Shakespearean elements. The covers featured a custom, gold wax seal of the ADDY "A" placed over a cut, red satin ribbon.
2016 Dining Awards | Orlando Magazine
Art direction and editorial layout for the May 2016 Dining Awards issue of Orlando magazine. 3D printed statue by William "Wink" Winkler.
Hit the Beach | Orlando Magazine
Cover and feature design for Orlando magazine's summer beach issue.
Student Exhibition Posters
Screen printed poster series designed for Valencia Student Graphics Show.
Break Away Moments Magazine
Art direction and editorial design for new Break Away Moments magazine.
2014 Best of Orlando | Orlando Magazine
Best of Orlando cover and feature layout for the August 2014 issue of Orlando magazine (featuring the talented cast of Treasure Tavern).
3 piece anti-smoking ad campaign target to pregnant women.
Lush Handmade Cosmetics
Rebranding campaign for Lush Cosmetics, featuring logo, letterhead, envelope, business card, style guide, product packaging, billboard, and direct mail piece. The objective of this project was to take a pre-existing company and create a new look for their brand. The specific pieces we needed to create were a logo, corporate identity materials, outdoor advertising, a direct mail piece, and a company style guide. Additionally, I chose to create product packaging, as the look of their products would be central to solidifying the new brand.