Lush Handmade Cosmetics

Rebranding campaign for Lush Cosmetics, featuring logo, letterhead, envelope, business card, style guide, product packaging, billboard, and direct mail piece. The objective of this project was to take a pre-existing company and create a new look for their brand. The specific pieces we needed to create were a logo, corporate identity materials, outdoor advertising, a direct mail piece, and a company style guide. Additionally, I chose to create product packaging, as the look of their products would be central to solidifying the new brand.

The original look of Lush Cosmetics. Image © Lush Cosmetics.
New logo... completely different feel and approach.
Print collateral. Letterhead, envelope, business card, and style guide.
Die cut, doublesided letterhead.
Envelope with liner.
Close up of envelope.
Double sided, die cut business card.
Back of die cut, double sided business card.
Style guide. Multi-page booklet featuring hidden side stitching and die cut flap.
Close up of die cut flap.
Close up of die cut flap opened. Sealed with velcro.
Close up of interior pages, detailing the do's and don'ts of using the Lush logo.
Section title pages printed on vellum.
BIllboard concept indicating that their products are made by hand.
Interactive direct mail piece for their event "The Naked Truth".
Interactive direct mail piece for their event "The Naked Truth". When pulled, it gave the illusion that the two model had their clothes removed. This is a real event where the store clerks walk around in nothing but their aprons.
Product packaging, kept minimal to stick to their company standards.
Product packaging included bottle label, circular container labels, and die cut hang tags.
Another shot of of some of the products, featuring an additional orange circular label design. Bath bombs and soaps were placed into cellophane bags and tied with a corresponding hang tag.
Close up of hang tag. Each hang tag featured instructions on the back, detailing how to use a specific product.
Flat view of product packaging.

You may also like

Domtar Sustainability Campaign
Three piece print campaign for Domtar EarthChoice Paper. Includes 2 double-sided, tear-out print ads and one large format poster. The objective was to find an printed advertisement and recreate it. The original ad for Domtar EarthChoice Paper featured a young boy holding a paper airplane — I decided to take that one step further by creating a more interactive ad campaign. These ads are designed to be perforated tear-outs from a design magazine, like Print or HOW, and the folded along the dotted lines to the shape of a paper airplane. Additionally, I created a poster to promote the campaign as well; the poster won a 2009 Local Silver STUDENT ADDY Award.
Gourmet Fete | Orlando Wedding
Art direction, editorial layout and hand lettering done for the 2013 Fall/Winter issue of Orlando Wedding Magazine.
The Sweet Life | Orlando Magazine
Sweets issue editorial layout for the February 2016 issue of Orlando magazine.
Burgers | Orlando Magazine
Cover and feature design for the burger issue of Orlando magazine, October 2015. Featuring illustrations by Elly Walton. 2016 Communicator Awards, Gold Award of Excellence: Magazine—Interior Design, from The Academy of Interactive & Visual Arts
Print Squid
Corporate identity materials for imaginary company, Print Squid. Includes logo, business card, letterhead, and envelope.
Break Away Moments Magazine
Art direction and editorial design for new Break Away Moments magazine.
Spring Fashion | Orlando Magazine
Art Direction and layout for spring fashion pictorial.
Flights of Fancy
Multi-page illustrated brochure advertising custom made hot air balloons, but with an antique, Victorian twist.
Southern Wedding Fashion | Orlando Wedding
Old-Florida charm, southern-themed fashion pictorial for Orlando Wedding magazine, Fall/Winter 2013 issue.
2009 ADDY Winner's Book
Winners booklet designed for the 2009 Orlando ADDY Awards. As a member of the American Advertising Federation (AAF), I get the opportunity to work on the ADDY committee. In 2009, my business partner and I undertook creating the winner's book for our local chapters' awards ceremony. The overall design and direction of the book was my responsibility. This 60+ page book is full of winners' images, advertisements, and lots of additional content. The theme of the ADDY's that year was "Much Ado About Advertising", and prominently featured Shakespearean elements. The covers featured a custom, gold wax seal of the ADDY "A" placed over a cut, red satin ribbon.
Back to Top